Social Media Management
Social Media Management
Whilst most users agree that social media is necessary, there is not nearly as much consensus on understanding “why?” or “how?”.
In many cases businesses waste time and effort maintaining accounts that are not best suited to their goals and intentions. One of the mistakes that many businesses certainly make is underestimating the resources required to produce meaningful and ongoing content for social media purposes.
The two aspects of social media management
Social media management, and social media in general covers a wide range of platforms and strategies. Before we even consider the various platforms, however, we can break social media management down into two parts.
- Content creation. Developing a content strategy, and producing written and visual materials.
- Content publishing. Publishing that content on your chosen social media platforms.
Strangely enough we work at these two elements backwards. Before creating content, we must consider which social media channels are the best to publish in. These will be different for each business.
Selecting your social media platforms
Whilst there are a handful of well-known social media companies, there are many other lesser-known ones. Each social media channel has its own user demographics and approach to what they offer. These need to be matched with what your business offers to its own customer demographics.
Focusing on the social media platforms that will provide the most immediate benefit allows you to make the best use of existing resources. As your business grows, so too can the selection of social media channels that it publishes on.
Most of the time the selection will be across the main companies; Pinterest, LinkedIn, Facebook, Instagram, Twitter and YouTube. However, we can help show you where other alternatives may exist for your particular market.
Creating content for your social media
The types and styles of content is a broad topic just in itself. It can be written or visual (or audial). It can be short-form or long-form. It can be planned or spontaneous.
The production of content is what drives your social media. The level of resources required to produce content is also what businesses most underestimate.
Each social media channel will require its own style of content. SERCA can help explain what types of content need to be produced for your chosen social media channels.
If you would like to boost your social media marketing, please contact us.