Websites are almost a default requirement for anyone wanting to do business. And the bigger your business grows, the more important your website becomes.
When developing a new website or remodelling an existing one, it is important to understand the underlying goals and strategies for your business. This will help determine both the aesthetic approach as well as the technical requirements for your site.
- Who are your customers?
- What are they expecting to find when they visit your website?
- How will visitors navigate around your site?
- Do you want to sell online (ecommerce) or are you just providing information?
- How will the site structure affect search optimisation?
- Does your website need to link with any other systems in your business?
- Does your business have existing brand colours and graphics that the website will need to match?
There are more questions to ask, but this gives an idea of what is needed. Getting things right at this initial stage ensures that processes will run smoothly at later ones, and that your website will target the right audience.
Three Stages of Web Design
Once all the important business factors are suitably understood, there are three main steps to getting your new website operational;
1. Design and development.
This is the core and structure of your website. This includes elements such as typography, colour choices, layouts, navigation and functionality.
2. Fill your website with content.
Your new website is like an empty room. Now you need to fill it with information, articles, images and other content to make it useable.
3. Website and email hosting.
Your website needs to be hosted so that the internet (and all the people using it) can access your website. Understanding the options here can have an influence on multiple elements of the day-to-day operation of your site.
If you want to get your business more visible, first start with a great website. Speak with us about building you a new website or refreshing your existing one.