Your visibility over the web is not a one-time effort. It is something you have to stay on top of, improve and keep up to date.
Doing all this is rarely possible for a busy small business owner. It diverts your time and energy from actually running your business. This is where SERCA comes in as your online services provider.
Businesses rely on referrals in the early stages. Friends and people you know get your business going but its your website others see. We make sure your customers find you using our proven methods of keyword research. We find the terms potential customers use in the locations you want to do business. With all the competition out there, this is crucial.
If your matching customer doesn’t find your site, you’ll be struggling to stay busy. We take pride in the fact we keep our business owners busy!
We’ve been managing the online portfolios of a broad customer base since 2003. The change since then has been immeasurable. Its a cat and mouse game. We embrace Google’s advice and use ‘white hat’ techniques to promote your business. It’s all about promoting what your business does best. Do that right and Google looks after the rest, rewarding you by promoting you higher.
SERCA is a one stop solution to all the aspects of managing your online existence. Now, let’s give you an overview of our services.
When you want the answer or solution to something over the web, what’s the first thing you do? You type a query or “keyword” in the search bar of a search engine, likely Google. Google then displays what it sees as the most relevant results.
You’re most likely on your phone or tablet, on the train or waiting for a doctors appointment. You don’t bother to scroll past Page 1, why bother, the result you want is likely in the top few results. The first search engine result page, or SERP, is digital gold. The folks in these top positions have made a lot of effort to get there and guess what. They get all the clicks.
Sounds easy right, well….. theres a bit to it and you will need a trusted guide. At SERCA, we have the requisite expertise and human capital to pull this off for you. Patience is key though. SEO takes time but if your efforts are well directed, you won’t regret the results of this investment.
On the outside, that’s often called the front-end, your website looks fine right. Your website can look very different to Google though. We look at the detail, the stuff your customers and you don’t see. From the titles of your pages and the descriptions, to the content on your page. We check it all, it’s so important! One broken link can leave a bad impression on your visitor and is a negative to a search engine bot.
At SERCA, we use specific tools to audit your website with precision. They aren’t cheap but they’re accurate. They find things other tools don’t. We know this because over time, we’ve tried them all. Once identified, we get to work, making those essential changes ready for the next crawl of your site.
Its here to stay and it can work wonders for your business and website rankings. The stats are in, a large percentage of social media users are checking their pages daily. What an opportunity for business. Social media can prove to be a great source of retaining existing customers and bringing in new ones.
Serca will manage your social media in a systematic and methodical way. We first identify the platforms that are most relevant to your business. You know, the ones your target market is using. Then, we optimise your social media page and create compelling, informative posts. Your audience sees this and before long feel compelled to engage. Its a science and our young team loves it.
Your website is likely built using similar code to your competitors and colleagues. We take into account those folks on the internet who are neither your existing or prospective customers. I’m sure you know who we’re talking about. We use tools that alert us at a glance of surreptitious activity. These guys can cause havoc unnoticed. These actors may be after your website’s content, your products and even your very customers. They will resort to every nefarious trick up their sleeves to pin you down.
This is where the website security tools offered by SERCA come into play.
