Organic Search Engine Optimisation (“SEO”)

Search Engine Optimisation is all about getting your website pages and content into the top positions of the Search Engine Results Pages (or SERPs). No matter how beautiful your website may appear, without online search visibility, no-one will be looking because they won’t be able to find it.

What is SEO?

The essential nature of experienced and high-quality SEO for business cannot be overstated. Current data suggest that between 71 and 92 percent of searchers will only view the first page of results. This means that if your website is not appearing on the first page of results, you have already lost around 71 to 92 percent of potential customers.

The importance of online search began to develop with the growth of the search engines Google and Yahoo in the early 2000’s. Since then online search has risen to prime importance for almost all business marketing.

And whilst some search engines have gained centre-stage and others fallen, there are many others that still have great influence. Search engines such as Google are everyday names, delivering billions of search queries every day. Bing, Yahoo and others may be less well-known however they are still serving many millions of queries per day. SERCA helps its clients navigate the most effective ways of appearing in those queries.

As an example, Google currently look at over 200 different criteria in order to determine a given page’s ranking in relation to the search terms entered (by the end user). Of these, there are some that are Google secrets; the rest we deal with.

Of course, the search engines themselves are constantly updating and tweaking their own technology. SERCA helps your business respond quickly and appropriately to any changes in the search industry.

The Primary Elements of SEO

With so many factors influencing search results, we break our SEO services down into a few distinct categories. The factors below are listed in the priority order they should be dealt with.

Keyword Research and Analysis

Keywords are the elements that allow the search engines to contextually link what an end user is searching for with the most appropriate website content. Determining the most suitable keywords and phrases to use is the starting point for many other factors of search optimisation.

On-page Optimisation

On-page refers to the front-end of your website. These are the elements that are most readily viewed by the search engines. As such, ensuring that they are correctly setup and optimised is an important factor in overall SEO. Correctly setting up your website is also the first step that allows SERCA’s back-end systems to work smoothly and efficiently.

Off-page Optimisation

Off-page optimisation refers to any aspect of search optimisation that is based upon factors outside of your website. This can include internet traffic query data, page speeds and social media marketing. This is where SERCA’s specialised systems come in to play.

Link-building

Whilst link building is officially classified as off-page, we have separated it due to its importance and the differing approach in developing a link-building program. Backlinks (links from external websites to your own) have a high influence on search results. Developing quality backlinks is an ongoing process that can have a strong impact for your online visibility.

If you would like to out-perform your competition, please contact us to learn how.