Google is always mixing things up, what works today, may not work tomorrow. Yet we know that some things have not changed. Keywords are still important, but no longer work alone to get you sorted.
While keywords still play a crucial role in SEO, Google’s algorithms have become much more sophisticated, placing greater emphasis on various factors such as user experience, content quality, relevance, and authority.
Have you heard of AI (Artificial Intelligence)? Google has so many ways to work out which sites to rank highest. We keep on top of the changes they make and adjust your site regularly.
You see, the search engines do not want to give you crappy results when you’re looking for something. Google wants you to trust it to deliver you the best results straight away. They know your time is short.
If you cannot find what you want, you might go to another search engine. That won’t do.
Understand that the google crawler is an algorithm that produces a score. If you score well then up go your website rankings.
At SERCA we perform white hat techniques to rank your site. We build content so other businesses want to connect to you.
There are shortcuts though, they’re called black hat SEO techniques. They try to manipulate the algorithm. It can work, for a while, but Google loves to find sites using these and penalise them accordingly. Ah, no, you don’t want that.
The last thing we want to do is to put you in that position. Here is what we do.