Organic SEO

Have you heard of the term SEO?

Have you ever been inundated with those emails promising to boost your online presence? We’ve seen our fair share too.

But behind the spam is a stark reality: the battle for Google’s Page 1 is real. With over 8 billion daily searches in Google alone, the competition is fierce.

If you’re not on Page 1, you’re missing out. SEO isn’t just important; it’s crucial for your business’s survival.

So, let’s cut through the noise and dive into the world of SEO. It’s time to take control of your online destiny.”

What is SEO

Ever wondered how to make your website shine on Google’s front page? That’s where SEO comes in. It’s about crafting your site to be the top contender when someone hits that search button.

Step one? Build a stellar website. Step two? Weave in those magic keywords that Google loves.

Seems simple, right? Well, there’s a bit more to the story.

Google is always mixing things up, what works today, may not work tomorrow. Yet we know that some things have not changed. Keywords are still important, but no longer work alone to get you sorted.

While keywords still play a crucial role in SEO, Google’s algorithms have become much more sophisticated, placing greater emphasis on various factors such as user experience, content quality, relevance, and authority.

Have you heard of AI (Artificial Intelligence)? Google has so many ways to work out which sites to rank highest. We keep on top of the changes they make and adjust your site regularly.

You see, the search engines do not want to give you crappy results when you’re looking for something. Google wants you to trust it to deliver you the best results straight away. They know your time is short.

If you cannot find what you want, you might go to another search engine. That won’t do.

Understand that the google crawler is an algorithm that produces a score. If you score well then up go your website rankings.

At SERCA we perform white hat techniques to rank your site. We build content so other businesses want to connect to you.

There are shortcuts though, they’re called black hat SEO techniques. They try to manipulate the algorithm. It can work, for a while, but Google loves to find sites using these and penalise them accordingly. Ah, no, you don’t want that.

The last thing we want to do is to put you in that position. Here is what we do.

SEO Audit

First, we’ll assess the competitiveness of your niche to understand how feasible it is to rank. This involves analysing your industry landscape and identifying the key players who are excelling.

Next, we’ll leverage our tools to dissect their strategies. What tactics have been effective for them? What are the primary keywords your competitors are targeting?

We’ll also examine the backlink profiles of these leading sites. It’s a quantitative benchmark we aim to surpass, signalling to Google our site’s authority and relevance, essential for achieving a coveted Page 1 ranking.

To enhance your site’s visibility, we may need to revise your content, strategically incorporating these identified keywords. Quantity matters here; we need ample keyword presence for Google’s crawlers to recognize your site’s relevance within your niche.

Ultimately, Google’s objective is to connect users with the most pertinent and valuable content. By aligning with these criteria, we position your site to better address user queries and ascend in search rankings.

Keyword Research and Analysis

Let’s start by honing in on the keywords you’re already emphasizing. If your business is local, as it likely is, we’ll weave your keyword together with your geographic location.

For national campaigns, our strategy kicks off with a search for the “niche + city” combo as the primary keyword. From there, we meticulously dissect the competition that surfaces. At SERCA, we’re adept at deciphering the prevailing strategies in your industry.

While not overly intricate, it does require a seasoned approach to navigate effectively.

On Page SEO

Unlock the potential of your website with our On-Page SEO services. We specialize in optimizing every aspect of your site to boost its visibility and effectiveness in search engine results.

Our approach begins with mastering page flow – ensuring that your content is not only informative but also easily scannable. We strategically incorporate internal and outbound links to enhance connectivity and enrich the user experience.

When it comes to keyword integration, we’ve got you covered. Our team meticulously places your target keywords throughout your content, ensuring optimal density and contextual relevance. From titles to page descriptions, we leverage proven strategies to maximize your site’s searchability.

With our On-Page SEO services, you can expect more than just improved rankings – you’ll experience increased traffic, engagement, and ultimately, conversions.

Off Page SEO

Cracking the ranking puzzle is tough, but here’s a tried-and-tested method to climb the ranks:

Trust – Become the popular kid with a bustling social circle. You need endorsements from other respected websites – links pointing to your pages because your content is stellar.

These inbound links, coupled with your exceptional content, grant you authority. Achieving both is a significant milestone in your SEO journey.

It’s the primary yardstick Google employs to gauge your site’s authority and credibility. Secure these valuable endorsements, and you’re well on your way to success.

End Goal of SEO

We’ve kept it pretty simple. We haven’t discussed technical SEO or fast web page loading.

We haven’t discussed responsiveness. The way your page looks on mobile and desktop devices.

Our monthly reporting shows you how many people are viewing your website on a mobile device. We will show you how much traffic you’re getting to your website.

Search engine optimisation takes time to put in place and coordinate. Trust SERCA to take care of this so you can do what you do best in operating your business.

Send us a Message

Unlock the power of Organic SEO! Reach out to us below to learn more and boost your search rankings naturally.