Paid Online Search Advertising

Do you need Paid Search?

Paid online advertising, is also known as Pay-Per-Click (PPC) and Pay-Per-Impression (PPI).

It’s a type of advertising where you as the owner pay each time a potential customer clicks on your online ad.

Paid search campaigns are great within Google. Correctly done they can take you straight to Page 1. By pointing straight to your website they bring your product to your customer. It’s a great marketing tactic while you build your on-page SEO campaign.

You pay per click in a type of auction system. Your competitors are using this too, so you’re competing for the click.

Generic keywords are expensive in high-value niches and where high search volume exists.

Paid Search - Do you need it
Paid Search - How does it work

How does it work?

The search engines like Google & Bing want advertisers to display ads on their pages. They make money off the ads and not off the organic listings further down the page.

By putting the ads at the top of the page, those businesses are in the high-value area according to Google.

Businesses pay a monthly amount (up front). Each time Google records a click, an amount deducts from the budget.

Now you could be thinking, what if my competitor clicks on my ads. Well, type ‘PPC Fraud’ in Google and you will see plenty of that sort of thing happening.

While, this is real and does happen, it should not let it stop you marketing your products & services. The old saying ‘its hard to sell a secret’ comes to mind. In most cases, the team at SERCA can assist you by creating a plan to reduce this from occuring.

01.

Search engines PPC

Google is the most trusted and reliable search engine. Google uses specific algorithms to show the most accurate results.

The main competitor of Google in the search engine operations is Bing by Microsoft. While, it’s not as popular as Google, it can still be a worthwhile haven for shopping ads.

02.

Social media PPC

Sponsored ads in social media can be an effective sales channel for your business. It’s a form of digital advertising that provides metrics through its business platform.

Using facebook you can target locations, age demographics, peoples interests for marketing purposes.

Sponsored ads are prevalent on all platforms of social media.

03.

Paid advertising optimisation

You might be running some sponsored ads on Facebook and not getting the results you want.

We can look at your ads and provide you recommendations to achieve a better result.

You’ve heard of A/B testing right.  If not, let us talk you through how to do two ads running together. Then we can measure which ad with a subtle change is working better than the other.

It’s a great way on any platform to see what works. Often subtle changes can make all the difference.

04.

PPC consulting

Have you heard of PPC but not sure how to start? Let us do the work setting up a campaign for you.

Do you need advice for your product or service on which platform to target. Some platforms are unsuitable for certain services based on the demographic.

Do you know what platform to use and where your target market sits?At SERCA, we can help you with that.

Send us a Message

Interested in exploring our Paid Search services or need further details? Feel free to get in touch – we’re here to assist you. Let’s connect and discuss your requirements today!