Paid Online Search Advertising

Paid online advertising, is also known as Pay-Per-Click (PPC) and Pay-Per-Impression (PPI).

It’s a type of advertising where you as the owner pay each time a potential customer clicks on your online ad.

Paid search campaigns are great within Google, they take you  straight to the top of Page 1. Pointing straight to your website they bring your product to your customer. Great marketing tactic while you build your on-page SEO campaign.

You pay per click of course in an auction type system. Your competitors are using this too, so you’re competing for the click.

Generic keywords are expensive in high-value niches and where high search volume exists.

How does it work?

The search engines like Google & Bing want advertisers to display ads on the SERPs. You see they make money off the ads, not off the organic listings further down the page.

By putting the ads at the top of the page, those businesses are in the high-value area according to Google.

Businesses pay a monthly amount (up front). Each time Google records a click, an amount deducts from the budget.

Now you could be thinking, what if my competitor clicks on my ads. Well, type ‘PPC Fraud’ in Google and you will see plenty of that sort of thing happening.

Its real and does happen but it shouldn’t stop you marketing your products & services. The old saying ‘its hard to sell a secret’ comes to mind. Marketing is essential for small business. 

01.

Search engines PPC

Google is the most trusted and reliable search engine. Google uses specific algorithms to show the most accurate results.

The main competitor of Google in the search engine operations is Bing by Microsoft. It’s not as popular as Google yet can still be a worthwhile haven for shopping ads.

There are many browsers on the market, here a few.

  • Duck Duck Go
  • Torch
  • Chrome
  • Opera
  • Yahoo
02.

Social media PPC

Sponsored ads in social media can be an effective sales channel for your business. It’s a form of digital advertising that provides metrics through its business platform.

Using facebook you can target locations, age demographics, peoples interests for marketing purposes.

Sponsored ads are prevalent on all platforms of social media.

03.

Paid advertising optimization

You might be running some sponsored ads on Facebook and you’re not getting the results you want. That sucks.

We can look at your ads and provide you recommendations to get a better result.

You’ve heard of A/B testing right.  If not, let us talk you through how to do two ads running together. Then we can measure which ad with a subtle change is working better than the other.

It’s a great way on any platform to see what works. Subtle changes sometimes can make all the difference.

04.

PPC consulting

So you’ve heard of PPC but not sure how to start. Let us do the work setting up a campaign for you.

Get some advice for your product or service on which platform to target. Some platforms are unsuitable for certain services based on the demographic.

You want to use the platform where your target market sits. You don’t who your target market is, we can help you with that.

Send us a Message

If you would like to out-perform your competition or want further information, please contact us.