Paid Online Search and Advertising

Paid Online Search and Advertising

Paid online advertising, also known as Pay-Per-Click (PPC) and Pay-Per-Impression (PPI) is a useful tool for some circumstances.

At SERCA we believe completely in the long-term benefits of organic search engine optimisation, however, PPC advertising has an important place.

Paid advertising allows precise timing in search visibility that is particularly suited to certain types of marketing campaigns. It is also well-suited for pages or sites that require only very short-term attention and fast turnarounds.

There are a number of differing paid advertising services that SERCA offer;

Google and other search engine PPC

Each of the search engines offers its own Pay-Per-Click service. These adverts are often displayed at the very top of the search results pages. Each will have its own methodology and process. SERCA can assist with this.

Social media PPC

Most of the social media platforms offer PPC advertising. Similarly to the search engine PPC, each will have its own process and capabilities of targeting specific end users. We can help you in determining which platforms will provide best value for your business.

Paid advertising optimisation

Carefully optimising the wording of your PPC adverts is an important step in their ultimate success or failure. SERCA can help work out which keywords and phrases are likely to be most effective, and assist in structuring the wording of your adverts for most clarity.

PPC consulting

Sometimes we work with businesses who already have PPC campaigns operating, or wish to do much of the work themselves. We can consult and educate yourself and other staff members on setting up and operating your PPC accounts.

If you would like help achieving success with your paid online advertising, please contact us.

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SERCA
Software Engineering & Research Corporation of Australia

Sydney NSW, Australia

SERCA
Software Engineering & Research Corporation of Australia

Sydney NSW, Australia