Audits and Analysis

Online Audit and Analysis

At SERCA, we pride ourselves on always being ahead of the digital curve, adapting to the ever-changing online landscape. Instead of just optimizing your website superficially, our team ensures it becomes completely Google-crawler friendly.

To achieve this, we dive deep, roll up our sleeves, and think like the crawler itself. Consequently, we excel at deciphering your customers’ intent through their search behavior and keywords.

Our process begins with a thorough website audit, ensuring it resonates with your target audience. By utilizing cutting-edge tools and our extensive expertise, we scan and analyze every aspect of your site for maximum impact.

How Does a Website Audit Work?

Well it’s a multi-dimensional approach.

Your website is a combination of many individual elements.

Google has become so smart with its artificial intelligence. If even one element is not optimised for your customer, it might hurt where your website sits online.

The Google algorithm is a close held secret. We love this stuff though and we’re always keeping abreast with updates. We have to or you don’t get the clicks.

Web Hosting

SERCA’s audit starts from the very basic element, where your website is being hosted. How long does it take for someone in your target market to get to it?

Is the hosting plan suitable for the amount of traffic you’re already getting. We want to scale so we need a good hosting plan that can grow with the business, are we right.

As your business grows, more people will start to visit your website. It is a must that we get you a reliable and reputed web hosting provider to handle all your traffic.

They better offer great support too. What’s the point of support that doesn’t assist us when we need it.

Website Audit

So it’s time to scan every element of your site. Does the content reflect your business? You know what we mean by content, not just the words on the page but the quality of what it represents for your customers.

Do you have images? People love seeing well presented images. The Google crawler needs to understand what those images are too.

Do you have videos? A mixture of content is important, I’m talking relevant video. We’ll check that your videos are actually benefiting your customer.

What do your pages look like in the Google SERPs? Are the page titles relevant? Do you have an optimised meta-description with a call to action. There should be quite a few of these on your pages. We want your target customers to see yours and feel compelled to take action.

Can your customers navigate your website? We check if a customer can click on the necessary parts of your page, then get to another page on your site that helps them further. Important? Yep, you bet.

At SERCA we’ll look at all these aspects and more. We need to see how friendly your site is to navigate. As humans, we read and view websites in a different way than a page on a book.

Content Audit

The content on your website is its soul. Your website won’t rank well over the long term without high quality content, regardless of how many tools you deploy.

There is a term used often in the SEO game and it is called ‘content is king’. It is worth remembering , After all, who doesn’t love an authoritative website with a mix of content.

We will analyse your website content to see if it matches your customers are searching for. We can see what queries your competitor’s sites are ranking for.

We know that if your content doesn’t answer your customer’s query, then it’s game over. There is so much competition out there and your customers know it.

After analysis, we’ll show you what we found. SERCA’s content team doesn’t have time to water it down, we get to the point. We check it’s delivering value to your customers by the time they’re viewing your page.

We check to ensure your content is actually unique? Our tools scan the internet and show us the other matching content. No one likes a copycat, and so many try to shortcut the system by copying.

It happens more than you might think, and when it does, your website is at risk of a penalty by not being seen by Google. By the time you see it, it’s too late as Google already has and has done something about it.

Security Audit

A sound security audit of your website is key to your business continuity. For this reason, the team at SERCA carefully analyzes how secure your website is, especially in the context of external threats. We are highly aware of competitor-based threats too.

In fact, as your website improves, it will naturally attract the attention of rivals who may try to degrade your user experience.

Because we can track almost anything, we actively safeguard our clients from malware, malicious scripts, and false traffic spikes.

All of our customers connect directly to our monitoring software so they can see exactly what is going on in real-time.

Search Engine Optimisation (SEO) Audit

SEO is by far the best and most sustainable technique to improve your online visibility, yet SEO takes time to show results and it is a combination of many factors. Did you know that there are hundreds of factors that play a part in your search rankings?

You may ha already seen many claims from individual or companies, who are promising all sorts of results online. We see them all the time too.

The reality is we take the time to understand your point of difference. We find those long tail keywords and google search terms with higher results.

That means your website has a greater chance of turning up where Google and your customers are looking. Combine that with a good visitor experience and we’re there.

An SEO technique which is producing results in one niche can have an opposite effect in another. The expertise of our team combined with our dedication to your business will ensure your ROI will remains most effective. We will devise a comprehensive SEO strategy for your business.

Social Media Audit

Are you maximizing your business’s online potential? Many companies miss out on the power of social media, while others rely solely on it, neglecting their website. The truth is, you need both to thrive.

Think of them as multiple sales channels – essential for success in today’s digital landscape. At SERCA, we understand this, and our dedicated social media team is here to help.

We don’t just find your target audience on social media; we connect with them effectively. With engaging and informative content, we’ll compel your audience to take action – reading, clicking, and responding to your posts.

Our strategy? Building engagement and promoting your business with a tailored calendar of posts. From highlighting your strengths to sparking meaningful interactions, we ensure your brand shines online.

And that’s just the beginning. At SERCA, we conduct thorough audits to identify areas for improvement. Trust us to handle your online presence – we know how to get results.

To get started, check out our contact page.

Send us a Message

Would you like to learn more about our Audits and Analysis services or need additional details? Feel free to reach out – we’re here to help. Let’s connect and discuss your needs today!