Audits and Analysis
Audits and Analysis
Knowing where your business and business assets stand now is a critical part of confidently moving forward into the future. Create a firm foundation for your business resilience and growth by understanding the strengths and weaknesses of your current online resources.
SERCA provides a selection of digital auditing services. Whilst there is some small overlap between the various audits, each one has its own distinct focus.
Our auditing services are the first steps in the implementation of more long-term and robust processes helping your business.
Search Engine Optimisation (SEO) Audit
The SEO Audit focuses on elements relating to search engine optimisation. Google looks at over 200 factors when determining search rankings, and they are just one amongst multiple search engines. Our audit reviews how your website stands in relation to these factors.
A Website Audit investigates the operational and technical capabilities of your business website. These elements can range from your website hosting through to online processes. Is your business using the most appropriate technology? Have existing components been set up properly? Understanding these factors can lead to a smoother and more efficient operation.
Online security is becoming more and more important every day. Large businesses spend sizeable budgets trying to make sure that their online systems are as impenetrable as possible. Our security audit help determine possible weaknesses and points of entry to your online systems.
Social Media Audit
Social media has changed the way businesses communicate online with their customers. Unfortunately, there can be much wasted effort and expense in the operation of business social media accounts. We help figure out what your business needs and what it could do without.
Delivery of content is the purpose of your business website and other online communication and marketing channels. As your business grows over time, some of this content can begin to work against you. A content audit helps to clarify and justify existing content thereby making sure it is clear and on-target.