Online Monitoring

Why Opt for Online Monitoring?

Think of your website as a piece of digital real estate sitting on the internet. Visitors are anonymous, driven to your site by marketing methods. Or, visitors find your site when using a search engine, typing in search terms related to your content. 

How do you know what visitors to your site are doing? Which page did they land on? Were they engaged for any length of time? These are the questions we answer for you in our reporting methods.

Do you know know what devices your potential customers are using to access your site? I’m sure you would agree that’s pretty handy to know. 

The more information you have about your visitors the more informed you are. Helps you make decisions when you have the info doesn’t it.

In the digital world, monitoring your online presence involves systems and events. Events trigger responses. It’s the responses we view and our experience with the contents that keeps your website the way you like it.

Inspect what you expect. You might have heard of that saying. Its so important.  

You are not doing business in a vacuum. You have competitors who are also doing their bit to win the online customers. At SERCA, we do not believe in copying or imitating your competitors. Although monitoring them can reveal useful business insights. 

Monitoring competitors has several benefits. You can improve the agility of your business and reduce rollout times for your products or services. Competitor insights can also serve as a performance benchmark to surpass or outperform.

Why Do You Need Online Monitoring?

SERCA’s online monitoring services are a worthwhile investment. It won’t take long for you to realise what a good decision this was.

At SERCA, we have advanced online monitoring tools. These tools check your website and social media platforms and report the metrics we need to know. We use these metrics to report back to you so you know how your campaigns are tracking.

Without effective around the clock monitoring, you are not only at risk. You also don’t know what’s working for you or worst yet, what is not working.

Bad news doesn’t get better with age. We track everything related to your online presence. From your Google My Business listing, your website to your social media. Monitoring is essential.

SERCA’s online monitoring systems do not stop at the identification stage. Once you engage our services, our experts will immediately start corrective measures. This ensures a proactive approach to problems or issues as they arise in your systems.

At SERCA, our effective online monitoring tools put you in the driving seat. Instead of reacting to online incidents, you are facing potential issues head-on. At times, our systems may even alert you of potential issues beforehand.

Now that we have highlighted the importance of online monitoring. Let us highlight the core areas where Serca offers round the clock services. 

01.

Website Threat Monitoring

As your business progresses and grows online, it can attract unwelcome elements. Some who are not happy with your success. They may resort to hostile activities against your website. It can be malware, misinformation, negative publicity, or even a cyber-attack.

When any of these threats go unnoticed, your business can suffer irreparable damage. SERCA offers a broad spectrum of threat monitoring of your website. It also secures your website’s backend and even social media platforms. This will ensure your online resources are always protected.

02.

Customer Behaviour Monitoring

Your customers are the best source of insights about your products or services. SERCA offers round the clock monitoring of your customer behavior. This involves metrics that help us understand your customers.

We collect valuable insights from tracking customer behavior. These are then translated into business decisions. It keeps you a step ahead of your customers by leveraging SERCA’s generated insights. This will let you focus more on things that are resonating with them.

03.

Reputation Monitoring

A dissatisfied customer is more likely to share there experience about your business. This is one way of venting out one’s emotions. Bad customer feedback can hurt your existing and future business prospects.

SERCA offers vigilant reputation monitoring services. We track feedback about your products and services over the relevant online platforms. Take the example of a bad product review. Our systems will immediately notify you of such an event to rectify things.

By getting in touch with an angry customer in time, you may be able to win back that customer. You can even convert a bad review into a positive one.

Some negative elements online may spread misinformation about your brand, product or service. At SERCA, we watch the online reputation of your business. We also counter the negative intentions of these folks. We work to reverse these elements by presenting a counter view or clarification. Over time, these actions neutralise negative reviews.

04.

Competitor Monitoring

You are not doing business in a vacuum. You have competitors who are also doing their bit to win your customers. At SERCA, we do not believe in copying or imitating your competitors. Although monitoring them can reveal useful business insights. 

Monitoring competitors has several benefits. You can improve the agility of your business and reduce rollout times for your products or services. Competitor insights can also serve as a performance benchmark to surpass or outperform.

SERCA’s online monitoring services are a worthwhile investment. You will wonder how you ever did without our monthly reports after you’ve seen them.

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If you would like to out-perform your competition or want further information, what are you waiting for?